Marketing Insights Analyst

Location:
London
Job Type:
Contract
Industry:
Business Transformation
Job reference:
BBBH389736_1733907626
Posted:
13 days ago

My client a large global brand is looking for an experienced Marketing Insights Analyst on a 8 month contract basis. This is a Hybrid Role and Inside IR35.

The Marketing Insights/Data Analyst will lead our downstream reporting and analysis initiatives, supporting the Acquisition team with dashboards, ad-hoc reports and insights to drive continued growth in acquisition volume and improvements in investment efficiency.

How will you make an impact in this role?

  • Lead UK Services Marketing and Acquisition downstream reporting (demographics, spend/engagement, gaming), running BAU and campaign analysis and building dashboards.
  • Contribute to the acquisition strategy for UK Services by identifying and proposing new insights
  • Maintain and implement a pipeline of ad-hoc analysis and map opportunities to implement new reports
  • Build relationship and collaborate with wider UK and International Marketing teams, Finance, COE, EDDS and external data providers and benchmarking partners
  • Coordinate projects and liaise with data teams regarding automation opportunities

Minimum Qualifications:

  • Expert level Excel data analysis and visualisation
  • Ability to manipulate large amounts of data and build automated reporting solutions
  • Strong programming skills in SQL and/or HIVE
  • Advanced Power Point skills, including creating charts and graphs
  • Highly numerical and financial/business acumen
  • Strong attention to detail and organisational skills required
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